Celebrating Hispanic Heritage Month

A legacy of hard work, embracing differences, and familial pride: thoughts from Averro's Vice President

National Hispanic Heritage Month honors the influence and impact of Hispanic & Latinx Americans on U.S. businesses, politics, and overall identity. Latin American countries have produced incredible American role models, from Justice Sonia Sotomayor and activist Cesar Chavez, to superstar Jennifer Lopez and astronaut Ellen Ochoa, to the founder of Averro's parent company, Argentinian immigrant Fred Michanie.

Our Vice President, Dale Johns, celebrates his Mexican heritage and acknowledges both the trials and triumphs of Hispanic & Latinx Americans. In his words:

"National Hispanic Heritage Month to me is a reminder of how proud I am of my Mexican heritage. It feels good that we have a month dedicated to honor Hispanic heritage and recognize what our ancestors went through to become Hispanic Americans. It’s also a reminder that Hispanics are still an underrepresented minority in corporate America. I’m proud to consider myself a minority and how I’ve been shaped by my culture and family roots. I’m especially proud of where my family came from and what they went through in order to provide opportunity in the U.S. for each future generation.

My great-grandfather, Geronimo Alvarado, was born in Durango, Mexico in 1908 and came to the U.S. with nothing. He worked as a picker in lemon tree orchards, barely getting by, to provide for his family and to make their lives better. Each generation had it better, with more opportunity, and my sister and I became the first on our Mexican side of the family to graduate from college. It’s taken several decades, but we now see Hispanic Americans becoming more and more successful in corporate America and holding high ranking positions. Hispanic owned businesses are at an all-time high.

To me, this month is a time for Hispanic Americans to remember that our ancestors aren’t far removed from coming to America with a dream and making it happen with hard labor and minimal income. They earned their place in this country. I’m especially proud of my family and culture, and thankful for what they have provided for me. I owe it to them to know as much about my Mexican heritage as I can, and to remember what they went through to make the American Dream possible."

Who are your Hispanic & Latinx heroes? Dale Johns is one of ours. We are fiercely proud of all our Hispanic & Latinx American teammates, whose perspectives and contributions are imperative to our success. We also recognize that despite being the fastest-growing demographic in the American workforce, people with Latin American heritage are underrepresented in business leadership, often underpaid, and subject to discrimination. Averro intends to be on the front lines of greater hiring equality.

Latin American cultures are inextricable from American society. Hispanic & Latinx people are inextricable from American business growth. So as we close out National Hispanic Heritage Month, take a moment today to learn something about the experiences of your Hispanic colleague or friend. These legacies of hope and hard work truly demonstrate the Averro Ethos: Family First | Be Uncommon | Culture Wins.

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Dale Johns, Vice President of Averro. Dale, a proud WSU Cougar, sits on the Marketing Advisory Board for the Carson College of Business. He is also heavily involved in philanthropic work with the Seattle Children’s Hospital and a Caribbean orphanage.

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Geronimo Alvarado, Dale's Mexican great-grandfather. Mr. Alvarado immigrated to the U.S. from Durango, Mexico, around the time of the Great Depression and set up his family for generations of increasing success.

National Hispanic Heritage Month honors the influence and impact of Hispanic & Latinx Americans on U.S. businesses, politics, and overall identity. Latin American countries have produced incredible American role models, from Justice Sonia Sotomayor and activist Cesar Chavez, to superstar Jennifer Lopez and astronaut Ellen Ochoa, to the founder of Averro's parent company, Argentinian immigrant Fred Michanie.

Our Vice President, Dale Johns, celebrates his Mexican heritage and acknowledges both the trials and triumphs of Hispanic & Latinx Americans. In his words:

"National Hispanic Heritage Month to me is a reminder of how proud I am of my Mexican heritage. It feels good that we have a month dedicated to honor Hispanic heritage and recognize what our ancestors went through to become Hispanic Americans. It’s also a reminder that Hispanics are still an underrepresented minority in corporate America. I’m proud to consider myself a minority and how I’ve been shaped by my culture and family roots. I’m especially proud of where my family came from and what they went through in order to provide opportunity in the U.S. for each future generation.

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Dale Johns, Vice President of Averro. Dale, a proud WSU Cougar, sits on the Marketing Advisory Board for the Carson College of Business. He is also heavily involved in philanthropic work with the Seattle Children’s Hospital and a Caribbean orphanage.

My great-grandfather, Geronimo Alvarado, was born in Durango, Mexico in 1908 and came to the U.S. with nothing. He worked as a picker in lemon tree orchards, barely getting by, to provide for his family and to make their lives better. Each generation had it better, with more opportunity, and my sister and I became the first on our Mexican side of the family to graduate from college. It’s taken several decades, but we now see Hispanic Americans becoming more and more successful in corporate America and holding high ranking positions. Hispanic owned businesses are at an all-time high.

Geronimo medium

Geronimo Alvarado, Dale's Mexican great-grandfather. Mr. Alvarado immigrated to the U.S. from Durango, Mexico, around the time of the Great Depression and set up his family for generations of increasing success.

To me, this month is a time for Hispanic Americans to remember that our ancestors aren’t far removed from coming to America with a dream and making it happen with hard labor and minimal income. They earned their place in this country. I’m especially proud of my family and culture, and thankful for what they have provided for me. I owe it to them to know as much about my Mexican heritage as I can, and to remember what they went through to make the American Dream possible."

Who are your Hispanic & Latinx heroes? Dale Johns is one of ours. We are fiercely proud of all our Hispanic & Latinx American teammates, whose perspectives and contributions are imperative to our success. We also recognize that despite being the fastest-growing demographic in the American workforce, people with Latin American heritage are underrepresented in business leadership, often underpaid, and subject to discrimination. Averro intends to be on the front lines of greater hiring equality.

Latin American cultures are inextricable from American society. Hispanic & Latinx people are inextricable from American business growth. So as we close out National Hispanic Heritage Month, take a moment today to learn something about the experiences of your Hispanic colleague or friend. These legacies of hope and hard work truly demonstrate the Averro Ethos: Family First | Be Uncommon | Culture Wins.

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